Why do you need a copywriter?

First, let’s talk about what I mean by “copy.”

Copy is any text that (directly or indirectly) sells something to a customer.

You can find copy everywhere:

• The catchphrase on an advertisement
• The script for a video explaining a particular service
• The description of a product listed for sale online
• The text on your own business’s website pages

… Or a ton of other examples.

The quality of your copy can make or break your business. Good copy attracts new customers, hooks their interest, and funnels them directly to the product or service that will fulfill their needs.

Even if you’ve been managing well so far, you can always improve your website traffic, email click-through rates, and conversions. Or, harness your full offline potential through the power of direct mail and print advertisements.

Hiring a professional copywriter is an investment in your business.

Sure, words are free if you write them yourself. You know what else is free? Sitting on your couch, refreshing your sales pages, wondering why no one is buying anything.

Would you hire your neighbor to build your house because he offered to do it for a six pack and a pizza, or would you hire an actual contractor?

Hopefully that’s not a difficult question to answer.

If you want something done right, you hire a specialist.

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Here’s the thing:

As a small business owner myself, I understand what it’s like to know you have a great product, but feel unsure about how to get your product into the hands of people who need it.

It can feel like you’re drowning in questions and self-doubt.

• “Am I leaving money on the table by not seizing every opportunity?”
• “Is the strategy I’m using the most effective one for my business?”
• “How do I make sure I am truly fulfilling my customers’ needs?”
• “Are there more people out there that I could be helping, if only I had a more clear and effective message?”

But imagine this:

You decide to take the leap and work with me.

Together, we brainstorm a few ideas for email campaigns, ad copy, website content, and product descriptions.

I take three of the best ideas in each category and transform each of them into a clear, concise message.

Then, we launch those campaigns with detailed tracking metrics and analytics.

The data we gather will allow me to craft even more effective copy by doubling down on what works and improving or eliminating the rest. Now, we know what your customers want and what they don’t want.

It’s a perfect blend of art meeting science and words meeting hard data.

The result?

Streamlined marketing strategies, polished content, happier customers, and more money flowing into your business.

Your customers win, and your business does too.

The best part for you is that this all happens behind the scenes. I write the copy, track the data, and pinpoint the most effective strategies, while you do… whatever you want.

It’s that simple.

Email me to book a consultation, schedule a video meeting, or cut right to the chase and send me your project details.